Privacy Policy
This Privacy Policy explains how emarketingandcommerce.com (“we,” “our,” or “us”) collects and uses information when you visit https://emarketingandcommerce.com/ (the “Site”). We are a US-focused editorial and affiliate website that reviews online casinos, gaming platforms, and related entertainment content. Our articles cover topics such as high-RTP slots, table games, live dealer experiences, crash games, progressive jackpots, and other gaming features that help adults make informed choices.
We are not a gambling operator, do not accept bets, and do not offer accounts, deposits, or withdrawals. This policy applies only to information collected through our Site.
What we collect
Because we do not run accounts, newsletters, comment sections, or forms, the information we collect is limited to standard browsing data:
Automatically collected data
We collect basic technical information sent by your browser or device, including:
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IP address (may indicate approximate location)
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Browser type, operating system, and device information
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Pages visited, time on page, referring URLs, and exit pages
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Click behavior (including clicks on outbound affiliate links)
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Cookie identifiers and advertising IDs
Cookies & tracking identifiers
We use cookies, pixels, and similar technologies for:
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Analytics (e.g., traffic measurement, page performance)
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Advertising (frequency capping, showing relevant ads)
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Affiliate attribution (click IDs, UTMs, tracking parameters)
Sensitive data
We do not knowingly collect or process any sensitive personal information, such as financial data, health data, government IDs, or biometric identifiers.
How we use information
We use the information we collect to:
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Operate, maintain, and improve the Site
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Analyze page performance and understand what content is useful
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Prevent fraud, abuse, or security issues
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Measure visits and outbound clicks for affiliate partners
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Deliver and optimize advertising, where allowed
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Comply with legal obligations
We do not use your information to create user profiles tied to your real identity.
Cookies & tracking
Cookies and pixels help us understand how visitors use our content and which outbound links lead to partner conversions. This includes:
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Standard analytics cookies
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Advertising cookies for relevance and frequency
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Affiliate cookies/parameters that verify referrals
You can manage cookies by adjusting your browser settings to block, delete, or limit tracking. If you use Global Privacy Control (GPC), we treat it as an opt-out of “sale/share” where legally required.
To request a “Do Not Sell or Share” opt-out, email [email protected].
Advertising, analytics & affiliates
We work with common categories of third parties such as:
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Analytics providers (e.g., standard web analytics tools)
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Advertising networks and ad-tech companies
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Affiliate networks and iGaming partners
Some outbound links contain built-in tracking identifiers so partners can credit us for referrals. We may earn a commission when you click a link or sign up with a partner. This does not change the price you pay or affect our editorial independence.
Sharing of information
We share limited information with:
Service providers
Companies that help us run the website, such as:
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Hosting providers
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Security and anti-abuse tools
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Analytics and measurement tools
Advertising & affiliate partners
To attribute referrals or deliver relevant ads (within legal limits).
Legal compliance
We may disclose information if required by law, regulation, or valid legal request.
We do not sell your personal information for money.
Some US privacy laws consider the use of advertising cookies or affiliate tags a form of “sharing” for cross-context behavioral advertising. You can opt out anytime by emailing us.
Your privacy rights (US states)
If you live in California, Virginia, Colorado, Connecticut, or Utah, you may have rights that include:
You may request:
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Access/know what categories of data we collect
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Deletion of personal information (to the extent we have it)
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Correction of inaccurate information
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Portability of collected data
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Opt-out of “sale/share” of personal information
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Opt-out of targeted advertising
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Limit use of sensitive data (we do not collect sensitive data)
To exercise any right, email [email protected].
We may need to verify your request for security reasons.
If we deny your request and you believe it was an error, you may appeal by emailing us with “Appeal” in the subject line.
We honor GPC signals as an opt-out where required.
Data retention & security
We keep data only as long as necessary for:
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Analytics (typically up to 24 months)
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Server logs and security (typically up to 12 months)
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Legal or compliance obligations
We use reasonable security measures such as HTTPS encryption, access controls, and regular updates. No website can guarantee perfect security.
Children’s privacy
This Site is intended for adults 21+, given the iGaming nature of our content.
We do not knowingly collect information from anyone under the legal gambling age. If you believe a minor has accessed the Site or provided information, contact us so we can remove the data.
Third-party links
Our reviews link to casino operators and other external websites. We are not responsible for their privacy practices, security, or compliance. Please read their privacy policies before sharing any information.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top.
Contact
For privacy questions or requests, email:
[email protected]
Not legal advice
This Privacy Policy is provided for informational purposes only and is not legal advice.