Facebook Marketing Best Practices from Sub Zero Wolf

Madison, Wis.-based Sub-Zero, Inc. and Wolf Appliance, Inc., industry leaders in premium refrigeration, wine storage and cooking equipment, has proven itself most popular among Facebook fans in the kitchen appliance category. Over 89,000 fans, owners and kitchen designers currently interact on the official Sub-Zero and Wolf Facebook Page. Launched September 2009, Sub-Zero and Wolf’s Facebook […]

Local Search Marketing Best Practices

With consumers going online more frequently to look for information about local businesses, online channels such as local search have emerged as affordable and effective places in which to advertise. The first step in building your business’s online presence is to claim it on the local business listing sections of the major search engines. These […]

DMA 2011 9 Digital Direct Marketing Trends 2012

A more urgent need to manage data across channels, an increase in content marketing and the growth of integrated marketing technology programs thanks to acquisitions are three of nine digital and direct marketing trends marketers should be aware of for 2012, according to Bruce Biegel , managing director of the Winterberry GroupOpens in a new […]

A Facebook Fan 136 Lifetime Value 360 Media Impressions

Opens in a new window is about $136 to top brands, according to this study on Facebook fanOpens in a new window lifetime value from SyncapseOpens in a new window and HotspexOpens in a new window. Another study, from VitrueOpens in a new window, comes up with a media impression value per Facebook fan of […]

8 things your brand can do now make money from internet things

Imagine a world where almost every device we use is connected to a vast, intelligent network that monitors, measures, meters and monetizes the colossal flow of data coming through it. It’s not the stuff of science fiction. We’re already seeing it today. This Internet of Things (IoT for short) is virgin territory for any brand […]

Case Study Personalization Helps Bedbathstorecom Boost Conversion 10 percent

Last year, BedBathStore.com decided to shift its online strategy from generating traffic to converting more visitors into buyers. “We wanted to increase overall revenue and profitability through superior conversion,” says Co-founder and COO Mike Reichman. “Conversions are the key to increased revenue, decreased ad spend and increased return on investment.” The company also hoped it […]