Even as companies rein in marketing spending during a sinking economy, many advertisers are likely to step up efforts to reach minorities online in the coming months, researchers say. Amid increases in the numbers of Hispanics, African Americans, and Asian Americans online, marketers are adapting campaigns to court these markets, online advertising researcher eMarketer said in a Dec. 17 report.

December 16, 2008 — The Direct Marketing Association (DMA), in partnership with Return Path, a leading deliverability and email reputation services provider, has launched a Web-based Email Reputation Registry giving member companies unprecedented access to third-party data about their email programs.  The registry makes it easier for DMA’s more than 3,400 member companies to increase the integrity and value of email marketing, and in doing so, reinforces the Association’s efforts around self-regulation in the digital marketing arena.

DALLAS, Dec. 4 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation , a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon business has signed a multi-year agreement with Marriott International, Inc. to provide a full suite of email marketing services.