THIS WEEK'S FEATURES

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Five Best Practices for Marketers to Keep in Mind When Advertising on Social Networking Sites

By Daina Middleton, Senior Vice President and Director of Sunao, Moxie Interactive
July 17, 2008
As more customers engage with social media networks, brands are following suit in the hopes of intercepting them with advertising messages.

eView: Behavorial Targeting Networks Should Learn eBay's Lessons

By Mark Simon, Vice President of Industry Relations, Didit
July 17, 2008
The biggest recent news item you might have missed is the death of eBay's Online Media Exchange. First articulated in 2005 by maverick marketer Julie Roehm -- who ran marketing for Chrysler at the time -- the Exchange was meant to be an online marketplace for ad spots on radio and cable TV, modeled after NASDAQ. eBay announced its intentions to run a pilot in 2006, launched it in '07, and killed the program this June.

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Online Privacy Legislation: What Do You Think?

By Melissa Campanelli, Editor-In-Chief, eM+C Magazine
July 21, 2008

The fact that Congress is in the throes of those lazy, hazy days of summer is not stopping its desire to delve into the issue of online privacy legislation.

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